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What is Search Engine Marketing? | The Major Search Engines | Free vs. Paid Search Engine Listings | Search Engine Marketing Tools & Resources | The Search Engine Marketing Process

 

 

The Major Search Engines

While there are thousands of online search engines, the 4 most popular - Google, Yahoo, MSN, and AOL - generate over 90% of search-related traffic in the United States. See the table below for the most recent U.S. search engine ratings from comScore Media Metrix. (July 2005)



Search Engine Network

Share of U.S.
Search Traffic*

Sample Search
Results Page

Google 36.5% see Google
page diagram
Yahoo! 30.5% see Yahoo!
page diagram
MSN Search 15.5% see MSN
page diagram
AOL Search 9.9% see AOL
page diagram


*source: August 2005 Search Engine Watch article. Percentages shown include search engines owned by each site above (e.g., Yahoo! includes traffic from Yahoo-owned Overture, AltaVista and AllTheWeb). Other search engine ratings: Ask.com, 6.1%; Infospace, 0.9%.



RELATED TOPICS

What is Search Engine Marketing? | Free vs. Paid Search Engine Listings | Search Engine Marketing Tools & Resources | The Search Engine Marketing Process



 
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